Jessica Simpson expanding fashion brand to include denim: 'A girl's booty needs to look good'

She was ridiculed for wearing "mom jeans" during a performance last year, but that won't stop Jessica Simpson from launching her own denim line.

The 29-year-old singer will expand her fashion line to include jeans in July, WWD reports.

"Because I live in denim, the fit was the most important," Simpson said. "A girl's booty needs to look good. I was inspired to create a great denim line that complements the entire Jessica Simpson lifestyle brand – a jean that becomes a girl's best friend, that everyday go-to pair."

The line, which will sell in about 1,000 department stores and on jessicasimpsoncollection.com, will boast basic boot-cut jeans, as well flares, and feature straight and skinny-leg styles.

To pair with the pants, Simpson has also designed a collection of lace-trimmed blouses, cardigans, boyfriend blazers and faux fur vests.



NYC Daily News

Hilary Duff in Genetic Denim.

Hilary Duff dressed down a pair of light washed Genetic denim jeans. She paired them with a pair of Uggs and and over-sized scarf and Balenciaga! Come to Gloss to find Genetic denim!!!!!

New Trend: Patches

A new trend that seems to be showing up in most of the brands are patches. Usually put on to cover a hole or to give a carefree hippy vibe that tears won’t give alone. But now they are put on to add to the distressing, they are even under the tears. Brands such as Hudson, True Religion, and more are on this trend. This is also not just for the ladies. Hysteric Glamour, Ksubi, and Diesel have also come out with styles for men. Check out some of the styles below.

Editors note – Diesel have been patching the holes in their jeans ever since 71J came on the scene which was years ago. I wonder if all the brands are now following in their trend to make their jeans more sturdier as well as fashionable?
Denin

Published by Jonathan January 11th, 2010 in New Styles and new trends

How To Wear Boyfriend Jeans

Slouchy, rolled to the ankle boyfriend jeans have taken the denim fashion world by storm and are a definite must have for spring. They are instantly trendy but very comfy and perfect to wear as the weather heats up. Boyfriend jeans are meant to be worn loose and low on the hip so they look great on curvy and straight figures.
When searching for the perfect pair be prepared to try on lots of styles to get the one that works for you. It seems like every major denim line has a boyfriend style so start with brands you already wear and also give Current/Elliott a try, they are the company that essentially started the trend.
Boyfriend jeans are meant to be worn rolled to just above the ankle, so look for jeans that have a straight leg that is easy to roll. They are also meant to be worn loose and baggy but you don’t have to get so carried away, I bought my Current/Elliott pair just a tad loose. Take at least 3 different sizes of each brand and style into the dressing room with you so you can see find the most flattering pair.
Once you find the perfect pair, you will want it top them off with a fitted tee or tank or go super feminine with sheer chiffon blouse with or without ruffles. They also look cute with fitted cardigans and blazers. To balance the baggy masculine look add bold girly jewelry like layers of pearl necklaces or bangles and wear them with sweet ballet flats, dainty flip flops, bejeweled gladiators or super high chunky heels.
by Clotheshorse

Come shop our new wall of denim! Featuring the hottest trends in denim - you won't find these anywhere else!